His artistry and work have resulted in numerous nominations and wins including two Grammys, a Soul Train and UK Music Award. As his music video and lyrics demonstrate, he is not afraid to go near hot topics (lyrics "RIP Trayvon" refer to the late and controversial Trayvon Martin). Yet he is as unconventional as he is innovative, edgy and sophisticated. In a world where trends and musicians' popularity are as fleeting as a summer rain shower, Ocean's staying power, without so much as a single for so long, makes him an anomaly - and a star. This is perhaps best demonstrated by the fact that everyone in the music world has been anxiously awaiting for four years to hear new music from him. Without saying a word he can have the whole world hanging by a thread. In this blog, Hollywood Branded looks at how the brand integration featured in Frank Ocean's new video is a prime example of successful music video product placement.įrank Ocean's Celebrity Endorsement Powerįrank Ocean is an enigma.
One song and video in particular titled "Nikes" has especially caught our interest due to it's product placement - which we know is hugely successful for brands in music videos. 1 in both the United Kingdom and the United States as well as an accomanying visual album entitled Endless.įollowing Beyonce's lead with her perfection of the 'visual album', Frank Ocean has been making waves all over the internet, radio and world with this new album. How The Long-Awaited Album Brought The Spotlight To Nikeįrank Ocean, after a long and suspenseful wait, has finally released two new albums, Blonde, which debuted at No.
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